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Sports fans listen longer
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- Sports fans in the US spend more than two hours longer with audio content every day, according to a preview of the Sports Audio Report from Edison Research, SiriusXM Media and GroupM.
- Ariel Shapiro’s final Hot Pod was published. In an editorial, she paints a picture of a new industry landscape - where investments have dried up and every project needs to be profitable to survive; and suggests she “got to the party too late”.
- Triton Digital’s March podcast ranker is out for the US.
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- Podcast hosting company Captivate has rolled-out support for chapters, including image and URL support, in its embedded player.
- An impending UK election probably means podcast advertising revenue will be adversely affected, according to Adelicious CEO, Andrew Goldsmith. The UK government was one of the first advertisers on podcasts in the country, but rules around election spending are complex.
- Flightpath, software that helps predict advertising availability for podcast networks, spotted last year’s change in Apple Podcasts early and helped publishers correct the quotes they were making, according to CEO Sean Howard. He’s interviewed today in our sister publication, the Podcast Business Journal.
- The subject of Bone Valley, Leo Schofield, has been granted parole, and will leave prison on April 30.
- AdResults Media published a Podcast Advertising Whitepaper showing the effectiveness of the medium for advertising.
- Gordon Firemark is planning a free webinar next week: “Podcast Growth & Profit: Mastering the Fundamentals; Avoiding Common Mistakes.”
Tips and tricks
- Niall Mackay posts his top five tools for editing workflow.
- Hate your own voice? We Edit Podcasts has tips for finding vocal confidence as a podcaster.
Podcast News
- The Adam Carolla Show is fifteen years old. As a celebration, fifteen of Carolla’s most memorable episodes featuring stars such as Matt Damon, Sean Penn, Nicolas Cage, Alec Baldwin, Michael Mann, Francis Ford Coppola, Albert Brooks, Jimmy Kimmel, Mike Tyson and Christian Bale will be featured in a special The Adam Carolla Show podcast collection available in Tesla cars.
- Spotify launched 1619: The Podcast Edition - the result of a Spotify-funded NextGen podcast course with Howard University and Pulitzer Prize-winning author Nikole Hannah-Jones, Knight Chair in Race and Journalism. The student-produced podcast makes compelling connections to the ways that slavery still impacts their lives and ours. A listening party was held earlier this week.
- The Podnews Weekly Review talks with Jeremy King from the M&M Awards, Sean Howard from Flightpath, and Sam Sethi discusses how ActivityPub might work in joining up the disparate world of podcast apps, in a section he may be surprised to learn hasn't been edited out.
Podcast promotion in the wild
(The “let’s clear some of the backlog” edition)
- Dining with Dills: “I saw the attached yard sign in Pasadena, California the other day,” says reader Michael.
- Monumental is a podcast about big monuments across America, from PRX. Where better to advertise it than on billboards close to the monuments in each episode? (Note that the podcast is called “Monumental”, but on the billboards is called “Monumental Podcast”, so you know what it is, just as we recommend.)
- Behold! A bus! In Dublin, Ireland! It’s for Unapologetic and it’s put there by Acast. (The ad, not the bus. The bus was probably there already.)
- Kiwi kids show Suzy and friends get the double-billboard treatment in Auckland, New Zealand.
- The obligatory picture of a billboard in Times Square comes from Podnews reader Stephanie, for Impact Theory. “Not the Amazon billboard,” she adds. Indeed.
Finally for now, The Cold Slice, another podcast that correctly adds the word “podcast” when it isn’t in a podcast app, bought a billboard to promote their show. Their Reddit post says that they spent $300 and got 80 listeners (“some of whom stuck it out and still listen”). Dylan was told by someone in the subreddit to send us a picture.
We love these. Spot some marketing for podcasts in the real world? Hit reply and send us a (landscape) photograph.
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