The Future of Media, Explained - from Press Gazette
By New Statesman Media Group
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.
The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.
If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.
It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.
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Latest episode
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Bonnier News CEO on power of bundles and personalisation
Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise… -
World's biggest football publisher expands into USA
Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground.But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing les… -
Total Politics is making B2B work without a paywall
At the half-way point of the UK general election campaign Press Gazette sat down with Mark Wallace, hief executive of Total Politics Group, to find out how the company makes free political journalism pay.Press Gazette asked how the Poli… -
Camilla Tominey and Kamal Ahmed on cracking a busy news podcast market
The Telegraph’s new daily news podcast, The Daily T, is the latest entrant to an increasingly crowded audio market.Days after the show bagged the first election trail extended nterview with Rishi Sunak, Press Gazette spoke with Daily T … -
Daily Mail CEO Rich Caccappolo on keeping journalism free
This episode includes excerpts from an interview between Press Gazette editor-in-chief Dominic Ponsford and Rich Caccappolo, CEO of Daily Mail publisher DMG Media. It also features media consultant Matthew Scott Goldstein. They talk about how to s… -
The Atlantic's winning subscription strategy with CEO Nicholas Thompson
The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in … -
ADHD, autism and the news business: How different minds can thrive in media
Press Gazette editor Dominic Ponsford talks about exclusive new research on the prevalence of neurodiversity in news media. He also speaks to Times Radio journalist Darryl Morris and freelance journalist Lydia Wilkins about the benefits and challenge… -
How to make news pay on Youtube with TLDR
Founder of video news network TLDR Jack Kelly explains how he funds an 11-strong editorial team providing a serious news for younger viewers on Youtube.The profitable publisher is funded mainly through the Youtube ad revenue split but a… -
How The Economist is attracting younger readers with cut-price daily app
Press Gazette editor-in-chief Dominic Ponsford discusses the latest UK magazine industry circulation figures with reporter Bron Maher.They pick out the winners and losers from the latest crop of results and also hear from Economist exec… -
Online advertising - how publishers can survive a tsunami of change
Online advertising used to support investigative journalism at digital-native brands such as Buzzfeed News and Vice. In the space of just a few years everything has changed, and thousands of journalists have lost their jobs as a result.Pres…