Professor Game Podcast

Why Most Habit Hacks Fail (and What Actually Works) with Jason Hreha | Episode 386

Professor Game Podcast

Published: 31 March 2025 at 10:33 Europe/London

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Forget hacks—behavioral change starts with better behavior selection. In this episode, Jason Hreha and Rob Alvarez explore how psychometrics can help align strategies with personalities for meaningful, lasting impact in business and life.

For close to 15 years, Jason has been applying behavioral science research and methodologies to solve hard problems in the technology world. He is the founder and CEO of Persona, The Talent Company. They are the world's leading provider of elite non-technical talent. Jason is also a senior advisor at Edelman, a global communications firm, where he provides behavioral science insights and guidance to clients across various industries and sectors.

Jason's passion is to create products and services that empower people to achieve their goals and improve their lives. He has co-founded and led several successful startups, such as Kite.io, a mobile search company that was acquired by Quixey, and Dopamine, the first tech-focused applied behavioral science firm. Jason has also served as the global head of behavioral science at Walmart, where he co-founded and built the Walmart Behavioral Science Team. Additionally, he is the creator of Behavioral Strategy, an interdisciplinary approach to ensuring that behavioral research is incorporated into new products and initiatives from the strategic planning phase. The goal of Behavioral Strategy is to achieve Behavior Market Fit.

Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.

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