Savvy Social Podcast

The Data Behind Social Media Success in 2025

Published: 18 February 2025 at 08:00 UTC

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Episode notes

What’s actually working on social media this year? 

I’m breaking down the latest Metricool study (analyzing 21 million posts!) to see what platforms are growing, which ones are struggling, and what all this means for your marketing strategy.

If you’re tired of guessing what works and want to know exactly where to focus your marketing in 2025, this episode breaks it all down.

In this episode of the podcast, I talk about: 

• The fastest-growing platforms right now (one of them may surprise you!)
• Why Reels reach is dropping but Instagram posts are up
• How LinkedIn engagement skyrocketed by 99%
• The platforms small accounts should focus on for faster growth

...and more!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/345