Savvy Social Podcast

Why Single-Platform Marketing No Longer Works

Published: 4 February 2025 at 08:00 UTC

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Episode notes

You’re not building a community on just one platform anymore. And if you are? It’s time to rethink that strategy.

In this episode, I’m diving into why community marketing has gone omnichannel—and why sticking to one platform could be limiting your business growth. Social media, email, podcasts, private spaces… your audience is everywhere. 

But how do you show up in multiple places without feeling stretched too thin?

In this episode of the podcast, I talk about: 

• How community has evolved beyond Facebook groups & forums
• The impact of positive and negative contagion in marketing
• Why a single-platform strategy isn’t sustainable in 2025
• How to layer an omnichannel approach into your business
• Tools & strategies to simplify your multi-platform content plan

... and more!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/343