Scale: The Modern Media Podcast

Monetising your Email Newsletters for fun and profit

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Episode notes

In today's episode, we discuss various ways to monetize your email newsletter. Learn how these tactics can be applied to other platforms and mediums, like podcasts and video.


About Justin

Justin Duke is the founder of Buttondown, a simplified email service that focuses on strengthening the connection between authors, writers, producers, and readers. With a background in English literature, Justin pivoted into software development and gained valuable experience working at tech giants like Amazon and Stripe. His journey led him to create Buttondown, a service that sets itself apart from competitors like MailChimp and TinyLetter by offering a more personalised and streamlined approach to email communication. As an industry expert, Justin shares his insights on monetising email newsletters through advertising and fostering loyal audiences for brands, businesses, and media companies.


If you have any questions or want to reach out to Justin directly you can find him at



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