Scale: The Modern Media Podcast
Unlocking The Power of Content Syndication: Exploring Apple News & Beyond
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Episode notes
Discover the fascinating world of content syndication platforms in our engaging conversation with Kieran Delaney, CEO of FlatPlan. We uncover how FlatPlan simplifies the process of delivering content to Apple News without plugins or development resources, drawing on Kieran's vast experience in media and technology. Prepare to be amazed by the power of technology in shaping the media landscape today!
Together, Kieran and I dive into the opportunities and challenges presented by Apple News for publishers. We discuss how the platform is revolutionising the way publishers and readers interact, and the role it plays in driving readers into the publisher's own environment. As we venture further into the world of Apple News, learn how the platform can help better understand users' preferences over time and create new opportunities for medium-sized publishers.
Finally, we explore various monetisation strategies employed by publishers to strike the perfect balance between providing quality content and generating revenue. Uncover the role of newsletter campaigns and data capture in driving readers to subscribe, and how discoverability on syndication platforms can be used to reach new audiences. As we wrap up this insightful conversation, Kieran shares some helpful advice for publishers looking to get started with syndication, suggesting platforms like FlipBoard and Pinterest. Don't miss this exciting episode with Kieran Delaney!
About Kieran (From Kieran)
Kieran is CEO at FlatPlan. FlatPlan helps media brands distribute content to news apps including Apple News, Flipboard and Upday.
If you have any questions or would like to hear more about FlatPlan, you can contact Kieran or the FlatPlan team at https://flatplan.io
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