Should I start a podcast with Ronsley Vaz

174. How to Embrace SEO to Get Your Podcast Found on Google and iTunes

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Episode notes

SEO can be a daunting concept if you’re not familiar with it or it’s purpose. But once you get the hang of it, you’ll realize that SEO is just a helpful way to get your podcast to people that need to hear it.
Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. 
If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.
On this episode of Should I Start a Podcast, we hear Kate Toon talk about the importance of SEO for marketing your podcast. Kate Toon is an SEO expert, as well as a public speaker, mentor, podcaster, and all-around connoisseur on entrepreneurship. Kate uses her own personal experience of starting a podcast and navigating the world of search engines to help others on the same path. 
Kate knows that SEO isn’t usually on the radar of most podcasters, but explains why it should be. She gives us helpful tips and tricks to get the broadest audience for every episode, like how to pick compelling titles, how to streamline your show notes, and to always cater to “humans first and search engines second”.
Also within this episode:

What SEO is and why it’s used
How to influence the natural search process
How to understand iTunes list ranking
Understanding the “New and Noteworthy” section on iTunes
Why you should take a “Humans First” approach to marketing
The BDF (Beliefs, Desires, Fears)  concept and what it means
How to arrange your podcast episode titles
Why it’s important to focus on your cover art
Why you should be a little “clickbaity” with your titles
Why you should always deliver on your promises when it comes to titles

Links:
Kate’s Website
Kate on LinkedInSEO can be a daunting concept if you’re not familiar with it or it’s purpose. But once you get the hang of it, you’ll realize that SEO is just a helpful way to get your podcast to people that need to hear it.
Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. 
If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.
On this episode of Should I Start a Podcast, we hear Kate Toon talk about the importance of SEO for marketing your podcast. Kate Toon is an SEO expert, as well as a public speaker, mentor, podcaster, and all-around connoisseur on entrepreneurship. Kate uses her own personal experience of starting a podcast and navigating the world of search engines to help others on the same path. 
Kate knows that SEO isn’t usually on the radar of most podcasters, but explains why it should be. She gives us helpful tips and tricks to get the broadest audience for every episode, like how to pick compelling titles, how to streamline your show notes, and to always cater to “humans first and search engines second”.
Also within this episode:

What SEO is and why it’s used
How to influence the natural search process
How to understand iTunes list ranking
Understanding the “New and Noteworthy” section on iTunes
Why you should take a “Humans First” approach to marketing
The BDF (Beliefs, Desires, Fears)  concept and what it means
How to arrange your podcast episode titles
Why it’s important to focus on your cover art
Why you should be a little “clickbaity” with yo...