Sounds Like A Cult
The Cult of Tradwife Influencers
Published: 19 May 2026 at 08:00 Europe/London
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Episode notes
When we first aired this episode, the “tradwife” trend felt like a bizarre internet niche. Two years later, tradwife culture has only exploded. This week, we’re revisiting our episode with culture reporter Anne Helen Petersen (@annehelenpetersen) , alongside then SLAC intern turned permanent co-host and producer of the show, Reese Oliver, in her debut episode! Together, they unpack the aestheticized world of “traditional womanhood,” where hyper-curated domesticity collides with political extremism, anti-feminism, and the growing influence of manosphere ideology online. What once looked ironic or fringe now feels deeply embedded in the zeitgeist. So while the Sounds Like A Cult team takes a much deserved break, we’re falling back down the tradwife rabbit hole.
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