Sporting Crypto Podcast

🎙️ S2. Ep. 1: Momentum: The ATP Tour’s Digital Collectible Experience

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Episode notes

The Sporting Crypto Podcast is back!

 

What better way to kick season 2 off than being joined by:

• Mark Epps, Director Comms & Web3 @ ATP Tour

• Tareq Nazlawy, CEO & Co-Founder of Trace

 

We discussed their collaboration on Momentum - an 8-day digital collectible experience during the Nitto ATP finals in Turin.

 

The results were pretty awesome:

• 75,000 fans participated

• 750,000 collectibles claimed

• 33% of fans didn’t miss a single claim during the 8-day tournament

 

Timstamps

  • 04:17 What is Trace?
  • 05:32 Leveraging fans
  • 08:49 What is Momentum?
  • 17:08 Was there any trepidation proposing the Momentum project?
  • 21:49 Sponsorship & direct-to-consumer monetization
  • 26:56 Escape velocity & long-term fan experience
  • 31:32 What would you have done differenty?
  • 37:04 Linking e-commerce with credentials
  • 40:10 Where were you most surprised about the attribution?
  • 45:08 What would the next project look like?
  • 47:36 Where do you see the biggest potential value add for sports & Web3?
  • 52:38 Are we on an accelerated adoption curve?

 

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