Sporting Crypto Podcast

S1. Ep 6. McLaren Racing's Web3 Strategy Ft. Max Wolfe

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Episode notes

In this episode, I was joined by Max Wolfe, Web3 & Digital Licensing at McLaren Racing to discuss their Web3 strategy.

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Timestamps:00:00 Role at McLaren Racing 01:50 Crypto & Web3 - Where did the interest stem from? 06:11 Max's story up until now 07:46 First interaction with NFTs 08:51 Joining McLaren 09:37 McLaren Web3 activations 13:41 Activation successes 18:53 Internal conversations before and after the 23/23 launch 20:35 Fan response 22:36 Where can 23/23 go from here? 25:25 Engagement lead approach vs. commercialisation 31:22 The future for McLaren Racing & Web3 33:01 Working in the worlds of Web3 & racing 34:31 Impact of F1 hyper-growth on Web3 projects 39:17 What is being overhyped? 41:13 Where do we need to see the biggest improvement for mainstreaming?

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