SportsPro Podcast

104 Super Bowls in 5 weeks: How Bank of America is tackling the biggest World Cup ever

Brad Ross worked on four Fifa World Cups during more than a decade with Coca-Cola, but he likens the expanded 2026 edition to having 104 Super Bowls in five to six weeks. Now, as managing director of global marketing partnerships at Bank of …

Inside the ICC Women’s T20 World Cup with tournament director Beth Barrett-Wild

Beth Barrett-Wild has fond memories of the 2017 ICC Women’s World Cup final, which England won on home soil. Nine years later, as the tournament director of the upcoming ICC Women’s T20 World Cup, she is leading the ECB’s efforts to ensure t…

Washington Spirit CEO Kim Stone on the path to profitability in the NWSL

Kim Stone has spent most of her career in the NBA with the Miami Heat and Golden State Warriors, but when she got a call from Michele Kang offering the chance to become chief executive of the NWSL’s Washington Spirit, the opportunity was too…

Bundesliga CEO Steffen Merkel on German football's €6bn business

In this special episode recorded at SportsInnovation 2026, SportsPro's George Breare returns to the hosting seat for a conversation with Steffen Merkel, chief executive of German socc…

Why sports are doubling down on YouTube

With more than 2 billion daily users and 40 billion hours of sports content watched annually, YouTube has become a major destination for sports highlights, creator watchalongs and, in…

Beyond the Buzzwords: What’s actually working in sports tech?

Recorded live during our recent Global SportsTech Report 2026 launch event held at Meta’s London HQ, this special episode hosted by SportsPro's Steve McCaskill brings together experts from Sportradar, the DP World Tour and Meta to ex…

10 years of Gianni Infantino: Has Fifa changed for good?

10 years ago, FIFA was on its knees following a corruption scandal that rocked the sport. Enter Gianni Infantino, who was elected president of soccer's governing body with a remit of restoring faith in the organisation.

Six Nations CEO Tom Harrison on risk, relevance and rugby's future

In one of his first interviews since joining Six Nations Rugby, chief executive Tom Harrison joins Sam Carp and Steve McCaskill on this week's episode for an in-depth conversation at a pivotal moment for rugby union.

The 2026 Winter Olympics are here – but what does the future look like?

With one week to go until the Winter Olympics, the SportsPro Podcast dives into what Milan-Cortina 2026 means for the future of the Games and discusses whether the event will benefit from the glow of a successful Paris 2024.

Who will define the sports business agenda in 2026?

The SportsPro team reveal their ten most influential figures for the year ahead spanning global sport, media, politics and athlete power before locking in a set of bold predictions on media rights, private equity, women’s sport and golf’s fr…