SportsPro Podcast

This is how you do sports marketing with social impact

This isn't a podcast, this is a strategy meeting for an early-stage business that wants to has identified sport as a sector to spend its marketing budget in and sees social impact as the best way to build consumer affinity.

Ep 2: An insider's guide to executing a tech-enabled strategy to gain a competitive advantage | How to Win

The second episode of our new series on how to win in the business of sport sees the conversation turn to tech. Rachel Jacobson, Infinite Reality's CRO, and president of business ventures and partnerships, has done it. As …

The AI-powered reality for Populous and the sports venues of the future

Tom Bassam is joined by a couple of sports venue experts as he sits down with Jonathan Nelson, global head of digital at Populous, and OnePlan founder and CEO, Paul Foster, to talk about the future of the space. Populous is the leading firm …

Ep 1: Delivering ROI as an investor with Bruin Capital CEO George Pyne | How to Win

It all starts with a strategy but how do you make sure that plan is being realised to its fullest potential? In How to Win, a new six-part podcast series from SportsPro and strategy realisation specialist NorthStar Soluti…

Introducing... How to Win

Want to learn from some of the best in the business? Here's something new from SportsPro... How to Win. This new six-part podcast series, in collaboration with our friends at Northstar Solutions Group, features some of the…

Is this new triathlon series showing the way for how to run a challenger sport?

An invitation to the T100 Triathlon World Tour stop-off in Ibiza was a bit too good to turn down, so SportsPro packed its bag and hopped on a plane. From on the ground in Ibiza Town, Tom Bassam brings you interviews with PTO CEO Sam Renouf a…

How the stars of the WSL are protecting themselves amid the reality of professionalisation

While the pay gap between the stars of the WSL and the Premier League remains large, the realities of life as a professional footballer are consistent - a short career at the top of your earning potential and a high risk of injury. To learn …

Who is the most marketable athlete in the world?

SportsPro’s latest annual 50 Most Marketable Athletes list is out now and, as ever, throws up some fascinating names. Tom Bassam is joined by Sam Carp and Ed Dixon to discuss the rankings, powered by Northstar Solutions Group, while also ana…

How did the NBA get such a good rights deal? Plus, checking in on the NFL's London games with Henry Hodgson

With the new NBA season upon us, Tom Bassam is joined by Josh Sim to talk about the differing trends in the US sports media market compared to Europe. There's also some discussion on the US major leagues overseas endeavours, (25:54) with the…

Manchester City v the Premier League was a split decision, right?

Depending on where you get your news (literally), Manchester City’s legal challenge to the Premier League over associated party transactions was highly successful or not particularly seismic. Tom Bassam is joined by Steve McCaskill and Josh …