SportsPro Podcast
By SportsPro
Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.
Latest episode
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For better or worse, SportsPro's annual Christmas quiz is back
Chaos is the order of the day as SportsPro's annual Christmas quiz returns. There's a cameo from quizmaster George Breare as he oversees three rounds of sports-based questions to decide who comes out on top in the battle of the SportsPro edi… -
Is the Club World Cup more of a real tournament now?
Fifa's Club World Cup has a broadcaster, with DAZN paying $1 billion for the global rights to air the tournament next year. Tom Bassam is joined by SportsPro's Steve McCaskill and Ed Dixon to discuss whether it's time to take Gianni Infantin… -
Ep 6: The WSL's plan to become a powerhouse sports property | How to Win
The WSL is already the leading women's domestic league in Europe, but it has bigger goals. Zarah Al-Kudcy joined the organisation from Chelsea as the top two tiers of the English women's game became independent of the FA under the leadership… -
The WTA Tour just increased its revenues by 24% so we spoke to the woman who made it happen
Marina Storti is the CEO of WTA Ventures, the CVC-backed commercial arm of the WTA Tour. She was named as one of SportsPro’s ten influencers for 2024 and it’s fair to say she’s delivered, with the elite women’s tennis tour growing its revenu… -
Ep 5: Leading Brighton, the club using data to challenge the big boys of European football | How to Win
Brighton are one of the most-admired football clubs in the business and one of the people who have helped oversee the Seagulls' dramatic rise is CEO Paul Barber. Working closely with data-obsessed owner Tony Bl… -
TV isn’t dead, public service broadcasters still matter and other SportsPro Madrid thoughts
With the dust having settled on a lively week of industry conversation at SportsPro Madrid, here are Tom Bassam and Steve McCaskill’s thoughts on the state of the sports media business from the event. Sandwiched between ta… -
Ep 4: Rebuilding British Cycling with CEO Jon Dutton | How to Win
British Cycling is one of the jewels in the crown of UK Sport but has endured its struggles in recent years, both in terms of governance and commercially. Jon Dutton joined the NGB as CEO, having previously served in the s… -
How Uefa is capitalising on 'party time' and more with Guy-Laurent Epstein
In a conversation recorded at SportsPro Madrid, Tom Bassam talks to Guy Laurent-Epstein, Uefa's marketing director, with their wide-ranging conversation covering Euro 2024, the revamped Champions League, the Conference League and the directi… -
Ep 3: Once the deal is done... growing a $650m business through mergers and acquisitions | How to Win
You've acquired another company, now what? Two Circles has been on a buying spree this year, recently snapping up KORE and Spring Media in a pair of moves that significantly grew the sports marketing agency's global footpr… -
This is how you do sports marketing with social impact
This isn't a podcast, this is a strategy meeting for an early-stage business that wants to has identified sport as a sector to spend its marketing budget in and sees social impact as the best way to build consumer affinity.
