Startup Sensations

Transforming International Customer Experience

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Episode notes

S4 Ep6 - Fiona Blades is a pioneering marketing professional who has successfully expanded her business across international territories, including establishing a presence in New York.

In this insightful episode, Fiona delves into her journey from studying English and drama to becoming a leader in real-time experience tracking technology space. She reflects on the challenges and triumphs of setting up offices in multiple countries, emphasising the importance of understanding cultural differences and maintaining a strong support network. The conversation also sheds light on groundbreaking marketing metrics and Fiona's vision for the future.

🎙️ Key Topics:

Fiona's journey from studying English and drama to a successful entrepreneurial career
The importance of understanding cultural differences in international business
Introducing 'share of experience' as a crucial marketing metric
Transitioning to a subscription-based model and securing investor funding

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