Startup Sensations

Unlocking Social Media Secrets for Startups

Listen on

Episode notes

S4 Ep10 - Phil Szomszor runs a consultancy company, Brightside, which helps business leaders with social media engagement, particularly on LinkedIn in the B2B landscape.

In this engaging episode, Phil Szomszor discusses the oversaturation of LinkedIn podcasts and the necessity to serve a specific niche. He shares his extensive experience helping clients with social media strategy, emphasising the importance of understanding clients' strategic goals over mere metrics like impressions and reach. 

Additionally, Phil delves into the challenges and successes of running a business with his partner, offering invaluable advice for budding entrepreneurs about focusing on passion, solving niche problems, and maintaining a healthy work-life balance.

🎙️ Key Topics:

• Importance of niche focus in the oversaturated podcast market
• Strategic social media engagement versus metric chasing
• Balancing work and personal life while working from home
• Role of AI in augmenting rather than replacing human effort

Follow us on your favourite podcast platform and join us on The Startup Sensations Podcast LinkedIn page.  Watch exclusive video highlights on our YouTube channel and share your feedback at [email protected].

Phil Szomszor -  https://www.linkedin.com/in/philszomszor/

Brightside Digital Engagement - https://www.brightside.digital/

Learn more about your ad choices. Visit podcastchoices.com/adchoices