Strategy for Creatives: Business Minus the Bullshit

Mastering Email Marketing: Essential Strategies Beyond Social Media for Business Growth

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Episode notes

Welcome back to Strategy for Creatives: Business Minus the Bullshit! In this replay episode, originally aired on December 14, 2021, your host, Sasha dives deep into the world of email marketing. If you're a female-led business looking to grow authentically and meaningfully, this episode is for you.

Episode Highlights:

• Introduction to Email Marketing: Why email lists are essential for your business growth, even before you have a website.
• Backup for Social Media: How email lists serve as a reliable communication tool during social media uncertainties and outages.
• Building Personal Connections: Using email to share personal stories and connect with your audience on a deeper level.
• Monetizing Your Email List: Strategies to use email marketing for boosting sales and driving revenue.
• Growing a Community: Leveraging email lists to create a strong, engaged community around your brand.
• Measurable Analytics: How to use email marketing metrics to refine your strategies and enhance your marketing efforts.

Action Items:

1. Assess your current email marketing strategy. Are you actively engaging your subscribers?
2. Repurpose existing content into engaging email campaigns to maintain consistent communication.
3. Build personal connections by sharing behind-the-scenes stories and personal milestones.

Stay Connected:

• Subscribe: Follow and subscribe on your favorite podcast platforms for more business tips.

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