Strategy for Creatives: Business Minus the Bullshit
Transformative Sales Strategies: The Power of Personal Connection
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Episode notes
In this engaging episode of "Strategy for Creatives: Business Minus the Bullshit," I welcomed Kathy Walterhouse, one of the Top 20 Business Coaches to watch by Disrupter Magazine with an impressive track record in corporate sales.
During our candid conversation, Kathy discusses the critical importance of reframing the sales process. She dives into her experiences and shares strategies for moving from conventional, transactional sales methods to a more customer-centric, relationship-oriented approach.
Kathy underscores the importance of understanding your target audience and knowing your ideal client inside and out. She illuminates the nuanced ways that this knowledge can impact the trajectory of your business.
We also discussed the paradigm shift of viewing sales not just as transactions, but as partnerships. Kathy provides practical tips on approaching potential clients with a partnership mindset and fostering long-term relationships that bring sustained growth and success.
Whether you're struggling with sales, seeking ways to connect more authentically with your clients, or looking for innovative strategies to elevate your business, this episode promises to deliver a fresh perspective.
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