Superstar Communicator podcast

How to build successful business relationships

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Episode notes

We are delighted to host a discussion with Colette Cooper, Client Services Director at Cariad Marketing. An Award-winning Hertfordshire digital marketing agency. With a passion for helping SME's compete with the online giants, Colette is the most often the first person people see for help with their marketing. With over 20 years of Sales and Marketing experience, Colette is a a hybrid professional who is good at sales, marketing and leadership.

We discuss top tips on how to build successful business relationships: whether you have your own business; are part of a larger organisation or even you building your personal brand for career success. Some highlights include:

6:04 It is about reading the room and picking out the cues from people to see who is receptive to discussion and who might be uncomfortable.

9.34 Reading the situation. Clues like people sending an agenda beforehand or their job title will indicate how much time they have available to speak and the focus of the conversation.

17:38 Some great tips on maintaining contact with existing clients.

You can download the transcription here.

You can contact Colette on Linkedin: 

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