Taking Care of Business

The Rapid Rise of Montirex

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Episode notes

How two young lads from Liverpool started the multi-million-pound sportswear brand Montirex, in under three years.  

In this episode of Taking Care of Business, Paul Cheetham-Karcz sits down with the founders of Montirex: Daniel Yuen and Kieran Riddell-Austin.  They discuss where the idea for Montirex came from, and how they've built the business from the ground up.

They mention how the business began while they were both in full-time employment, why they both ultimately wanted to work for themselves and what challenges they had to overcome.

In this episode:

05:30 - How the idea of Montirex was born

09:45 - When did they know they were on to something?

12:50 - Increasing the product range

14:10 - Getting into Footasylum

16:32 - Asking for a loan

19:03 - Leaving full-time employment to be self-employed

19:53 - Bringing on their first employee

23:16 - How did they accelerate going into their 2nd year?

25:38 - Is influencer marketing still worth it?

28:27 - Going into their 3rd year of business

29:53 - Dealing with the challenges and stresses of running a business

36:05 - How the business is structured today

40:25 - Leading a team in business

43:50 - Looking to the future and selling internationally

46:50 - Breaking into America

47:24 - Advice for starting a business: "Do it and don't look back."