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Google AI Plus Drops Price and Storage
Published: 10 June 2026 at 07:27 Europe/London
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Episode notes
Google just slashed its AI Plus subscription price from $7.99 to $4.99 a month and doubled storage to 400GB — a bold move shaking up the U.S. AI market and signaling an impending price war. This isn’t just about cheaper access for students and individuals; it’s a strategic play to commoditize AI infrastructure, mirroring early internet dynamics where backbone providers lost pricing power. Following similar tactics in India, Google’s U.S. rollout aims to undercut rivals and build user dominance before competitors react — and with major players still lagging on affordable tiers, the pressure’s on.
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