Tech Talks

Authenticity and AI: Navigating the Future of Marketing and Customer Experience

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Episode notes

In today’s episode of Tech Talks David Savage is joined by returning guest, Jim Rudall from Intuit Mailchimp. The two discuss the critical role of marrying AI and authenticity in modern marketing; emphasizing the importance of maintaining customer loyalty whilst leveraging technological capabilities to enhance their experience in a manner that feels ‘right’. The interview touches on three main topics; AI as a capability enhancer, consumer expectations and the importance of loyalty.

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