Tess Talks
Australian Media Uncovered: Broadsheet Founders’ Perspective on Trust & Influence, with Nick Shelton
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Episode notes
In this captivating podcast episode, Nick Shleton shares the journey of founding Broadsheet Media over a decade ago which quickly became a household name in Australia and the go-to publication for trusted food, art and cultural recommendation.
Discover how Broadsheet stands out with its community-focused approach and Nick's insights on the ever-evolving cultural landscape. Learn about maintaining authenticity while adapting to industry changes, fostering creativity, and building strong relationships. Gain valuable perspectives on AI's impact, social media strategies, and the keys to sustained innovation in a competitive environment. Don't miss this essential discussion on entrepreneurship, media influence, and cultural relevance!
In this episode:
- Nick's journey founding Broadsheet to solve the problem of reliable recommendations
- Insights on Melbourne's media scene and Broadsheet's standout attributes
- The importance of writing about cultures continual evolution
- Broadsheet's evolution, maintaining mission and principles
- Focus on relationships, adapting to industry changes, and managing revenue
- Emphasis on high standards, creativity, innovation, and authentic communication
- Marketing strategies centered on honesty, authenticity, and consumer-centric content
- Discussion on industry trends, adaptation, and cultural significance
- META’s decision and impact on not paying Australian publications
- Impact of AI on publishing and threats to publishers and creators
More from Broadsheet:
https://www.broadsheet.com.au/
Follow Broadsheet on Instagram: broadsheet_melb
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