The AdPod

S3 E10 - Tom Triscari - ANA Programmatic Report

Listen on

Episode notes

In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Ads. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain.

In this episode Tom & Wayne discuss;

The findings of the report
Information asymmetry
Misaligned incentives
Tips that buyers can take to overcome issues highlighted

The 'first look' report can be found here - https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look

Hosted on Acast. See acast.com/privacy for more information.