The Agency Accelerator

REWIND: Niching Your Agency With David Miles

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Episode notes

In this REWIND episode, I am joined by my guest David Miles of The PPC Machine and we cover the world of PPC marketing and how it is changing. David also discusses how and why he niched his agency.

So make sure you tune in because Rob and David have some incredibly valuable tips to share with you in this episode.

[1:07] David discusses his background and how he ended up creating and building The PPC Machine. SEO and PPC (pay-per-click) have changed significantly over the years and The PPC Machine has to ensure they keep up to date so they are able to help their clients the best they can.

[4:58] How can you as an agency use pay-per-click to generate more leads? David shares some very handy tips and different approaches you can take to save money but keep results coming in. He also reminds us of the importance of sharing value-added content with your audience to help ensure that they come back to you, when they are ready to buy.

[8:11] Is it a good idea to stop running PPC when your site's SEO kicks in?

[11:46] Why should we outsource PPC when surely we can just do it ourselves? David discusses some interesting points about Google and how setting up a campaign can look easier than it actually is (more money for Google, less money for you!)

[14:42] Rob and David discuss the value of focusing on your own speciality and delegating areas you are not an expert in.

They discuss the different approaches you can take including delegating internally and using a mentor to provide support to upskill.

[17:15] How can we compete with our PPC competitors without paying out ridiculous amounts of money each month?

[19:30] Businesses need to remember that PPC leads can be very different to more traditional leads, as they tend to come in at the very top of the sales funnel (i.e they don't know anything about you). David tells us how he helped a Dental practice change its approach with PPC leads to turn more of them into new clients.

[21:30] The PPC industry is always changing. David predicts what he thinks is going to happen in the next few years.

[24:24] How and why did David and PPC Machine choose their niche?

[34:01] How can we find out more about the PPC Machine?

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Rob

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