The Agency Accelerator
The Perennial Puzzle: Why Marketing Agencies Struggle with Their Own Marketing
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Episode notes
Why are agencies so bad at applying the smart advice they give their clients, to their own businesses?
I’m on a Mission this year to apply everything I teach my clients to my own business and this inspired me to record this episode.
Time Stamp
[01:45] - Why are marketing agencies not very good at doing their own marketing?
[02:26] - Is the 'client service hamster wheel of doom' affecting marketing agencies' ability to market themselves?
[03:13] - Why might agencies rely on word-of-mouth and referrals instead of active marketing strategies?
[04:09] - What happens when marketing agencies experience the feast or famine cycle?
[04:59] - How can agencies demonstrate the effectiveness of their marketing advice?
[05:40] - What should an agency owner do if they recognise the need for marketing but lack the time?
[06:21] - How can a marketing agency put a successful system in place for marketing efforts?
[07:22] - Why is outsourcing, especially to a VA, beneficial for an agency's marketing?
[08:03] - What is Rob Da Costa's approach to applying what he teaches to his own business this year?
[08:57] - How can agencies make sure they are doing effective marketing and business development?
Quotations
“We live in an instant gratification world, yet most robust business development strategies deliver in the medium to long-term” - Rob Da Costa
“Try and be your own best customer!” - Rob Da Costa
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Useful links mentioned in this episode: