The Apex Podcast

Apex Interview: Ignore the Noise, Build Your Business and Be Philanthropic w/ Wil Reynolds

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Episode notes

From a reluctant entrepreneur to a trailblazer in marketing, Wil Reynolds' story from knocking on doors to having 150+ employees is quite the inspiration - especially because he's managed to stay rooted in his passion for philanthropy and giving back to his community.

In this episode, you will be able to:

  • Discover the significance of choosing good mentorship to help yourself gain experience.
  • Uncover the hidden dangers of social media and the necessity of remaining genuine in the digital world.
  • Tackle the toughest challenges for both personal and professional growth.
  • Embrace empathy and authenticity in marketing strategies to forge durable relationships.
  • Harness your resources and platform to create meaningful, positive change in the world.

My special guest is Wil Reynolds

Get to know Wil Reynolds, an influential marketing expert, and social impact advocate. As the founder of SEER Interactive, Wil has built a successful career spanning two decades by focusing on empathy and authenticity in marketing. His commitment to building long-lasting relationships and giving back to the community has made him an inspiration for entrepreneurs who value social impact. With a wealth of experience and a unique approach to marketing, Wil's insights and story are sure to resonate with those looking to make a difference in the world.

The key moments in this episode are:
00:00:00 - Introduction, 

00:03:51 - Starting SEER Interactive, 

00:09:20 - A False Sense of Success, 

00:12:22 - Being Willing to Be Weird, 

00:13:14 - The Negative Effects of Instant Access to Information, 

00:16:10 - Why Dumb People Are More Likely to Get Rich Than Smart People, 

00:18:10 - The Importance of Validating Ideas, 

00:23:48 - Building an Advisory Board, 

00:25:51 - Balancing Business and Ethics, 

00:27:14 - Feeling out a mentorship relationship, 

00:29:00 - Red flags when seeking mentorship, 

00:32:26 - Smoke and mirrors of the coaching industry, 

00:35:32 - Retraining the brain on YouTube, 

00:39:10 - Retraining the brain and shaping reality, 

00:40:33 - The Impact of Social Media Algorithms on Personalization, 

00:41:57 - Leadership Lessons from CEO Swaps, 

00:44:20 - The Flawed Reward System of Serial Entrepreneurship, 

00:50:50 - Recognizing and Rewarding Employees, 

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