The Be Atento Podcast

The Journey to Making a Tulsa-Based Start-Up a "Boardroom-Name"

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Episode notes

Host: Adele Weaver, Managing Partner of Pre-Seed Investments at Atento Capital. 

Guest: Jamie Ostroe, Co-Founder & Head of Content at B2B Reviews. She/Her/Hers Pronouns. 

In this podcast episode, Adele Weaver, Managing Partner of Pre-Seed Investments at Atento Capital, welcomes Jamie Ostroe, Co-Founder & Head of Content at B2B Reviews. Jamie shares with Adele about her experience as a female founder starting B2B Reviews, a platform that offers real-world advice from industry experts and quizzes to match businesses with software that meet their needs.

Jamie's background in ConsumerAffairs, a customer review and consumer news platform, inspired her and her co-founder to apply the same model to B2B applications. She explains how their SaaS product allows brands to manage and analyze review data to select the product or vendor that best fits their needs. B2B is poised to grow to become a “boardroom name”, making business decisions easier for anyone who needs software to improve their business.