The Buffalo Sessions

81 - From Connections to Clients: Dean Seddon’s LinkedIn Marketing Strategy

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Episode notes

Welcome back to The Buffalo Sessions! In today's episode, Jamie Stewart dives into the world of social selling on LinkedIn with special guest Dean Seddon, founder of the marketing agency Maverick.

Dean, an expert in social selling and a wealth of experience, shares his structured approach to social media marketing, emphasising the importance of relationship-building over merely amassing content and connections.

They also cover on practical tools and strategies, like color-coding your connection list and engaging through consistent touchpoints, to nurture leads without falling into the trap of instant gratification.

We’ll explore Dean’s hands-on training sessions, the transformative power of in-person workshops, and the mistakes to avoid on LinkedIn.

Plus, hear exciting case studies of entrepreneurs who struck gold using social media strategies. It’s a conversation rich with actionable insights, perfect for anyone looking to refine their online networking game.

Connect with Dean here

And on his website here