The Business Men
‘What You ACTUALLY Need To Know About Skincare’ - Sarah Jossel Get’s To The Truth Of The Beauty Industry
Published: 26 May 2026 at 05:00 Europe/London
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Episode notes
Sarah Jossel, journalist, broadcaster, and beauty editor of the Sunday Times Style, joins Ben for a lively conversation around everything she's learnt working behind the scenes in the beauty industry, which she reveals all on, in her new book Diary of a Beauty Editor.
The conversation explores Sarah’s drive to share her knowledge of skincare, and how she’s built trust by making beauty more accessible and transparent.
She reflects on how the landscape of beauty, and media more broadly, has evolved, from traditional editorial to today’s fast-moving, social-first world.
Above all, she emphasises why honesty is non-negotiable when communicating with her loyal following, and the responsibility that comes with having their trust.
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