The Chairlift - Snowboarder’s podcast
11. Navigating Funding, Sponsorship and Branding in Snowboarding | Crispin Lipscomb
Published: 9 March 2025 at 05:00 Europe/London
Listen on
Episode notes
In this episode, Snowboard Mom continues her conversation with Crispin Lipscomb, a two-time Olympian and seasoned snowboarder, as he delves into the complexities of sponsorships and branding in the world of competitive snowboarding. Learn how Crispin navigated the sponsorship landscape and built his brand!
Episode Highlights:
- Carding and Funding: Crispin explains the process of carding and the financial challenges of being a national team athlete.
- Sponsorship Realities: Insights into the realities of securing and maintaining sponsorships in snowboarding.
- The Fifth Element: Crispin introduces the concept of the "fifth element" in coaching—branding and sponsorship—and its importance for young athletes.
- Marketing and Snowboarding: Discussion on the impact of marketing on different snowboarding disciplines and the decline of certain events.
- Personal Experiences: Crispin shares personal stories about his sponsorship journey, including challenges and successes.
- Advice for Young Athletes: Tips for young snowboarders on how to build their brand and secure sponsorships.
Key Takeaways:
- The importance of understanding the financial aspects of competitive snowboarding.
- How to effectively navigate the sponsorship landscape and build a personal brand.
- The role of marketing in the success of snowboarding disciplines.
- Crispin's personal experiences and lessons learned from his sponsorship journey.
-----
Mavericks Snowboard Club Raffle & Fundraiser!
RAFFLE - WIN ONE OF TWO KIDS STONE SNOWBOARDS KISS MODEL
Kids snowboard - Kiss – Stone Snowboards Canada
Support the next generation of competitive snowboarders in Ottawa-Gatineau!
RAFFLE TICKETS:
🎟️ 3 for $5
🎟️ 8 for $10
HOW TO PURCHASE TICKETS:
Visit: Fundraising - Maverick's online store
RAFFLE DRAW DATE:
📅 April 4th, 2025
📢 Winners will be announced on the Gathering Grom’s Facebook Group: facebook.com/groups/550059670268973 and winners will be contacted directly
🏂 PRIZES:
Win a KISS Grom Snowboard (115cm or 130cm) from Stone Snowboards Canada!
All proceeds will go towards developing competitive snowboard programs for Ottawa-Gatineau youth through the non-profit Mavericks Snowboard Club. 🏂❄️
---------------------------------------------------------------------
Explore new horizons with Stone Snowboards splitboards – Performance, innovation (Floorboard technology) for backcountry enthusiasts in Canada : https://stonesnowboardscanada.ca/en/collections/planches-splitboards
https://stonesnowboardscanada.ca
---------------------------------------------------------------------
Join our Gathering Grom events in the Ottawa-Gatineau Area
The Gathering - Ottawa/Gatineau Grom Snowboard Social Club | Facebook
Our Mavericks Snowboard Club
Home | Mavericks Snowboard
As well as Kai and Ollie on Instagram (run by Snowboard Mom) YOU CAN GET A HOLD OF ME HERE - SEND ME A DM!
Ollie🏂 Kai 🛹 | Snowboarders (@kai_and_ollie_shred) • Instagram photos and videos
