The Charity Show

Why charities need corporate midlife marketing expertise: Maya Bhose, The Well Placed

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Episode notes

Welcome to Episode 9 of The Charity Show! Hosts Tim Beynon and Piers Townley are back from their summer break, ready to bring you the latest news, inspiring stories, and insightful discussions from the Charity sector.

This week, we delve into a unique collaboration between Marmite and Elton John, featuring a limited edition design jar as part of a $1 million partnership. We also discuss the challenges of recruiting in the charity sector with Maya Bhose from The Well Placed, an organisation helping midlife marketing professionals transition from the commercial world to the charity sector through paid placements.

We celebrate the incredible fundraising efforts of a 10-year-old who cycled from Land's End to John O'Groats and back to raise £15,000 for Tiggywinkles Wildlife Hospital. Plus, we explore the ethical dilemmas charities face with social media platforms like X, and the surprising statistic that only 3% of charities are using AI in their operations.


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Chapters

(00:00) Coming up in the show

(01:38) Welcome to Episode 9

(03:34) Cancer Research UK plank challenge

(04:49) Send us your voice messages

(07:48) Switching from corporate to charity

(10:49) News

(12:11) Recent research suggests wealthy people could give more to charity than they actually do

(13:15) Public trust in charities at highest level in ten years, says charity Commission

(16:08) Only 3% of charities are using AI in their regular operations, survey finds

(18:58) Maya Bhose and The Well Placed

(21:52) Maya's background

(23:47) The third sector skills gap in marketing

(27:39) Midlife marketers embracing the charity sector

(31:19) The older you get, the harder it is to find work

(33:06) Recruiting midlife workers

(37:17) Success stories

(43:25) Superstars of the week

(47:34) Coming up next time


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Full episode transcript: