The Charity Show
Digital marketing for charities: Trends, challenges and opportunities – with Phil Aiston
Published: 24 March 2025 at 01:01 Europe/London
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Episode notes
The world of digital marketing is evolving fast, and charities are under increasing pressure to keep up. In this episode, Tim and Piers sit down with Phil Aiston, Director of Digital Marketing at Manifesto, to explore the challenges and opportunities facing charities in the digital space.
They discuss:
The steep learning curve of digital marketing, from data analytics to social media trends.
How to prioritise digital initiatives when budgets are tight and expectations are high.
Emerging trends, including AI and the need to diversify marketing channels.
The ethical dilemmas of using platforms like Meta—how can charities balance reach with responsibility?
Why conversion rate optimisation is essential for making the most of limited resources.
Whether you're a seasoned marketer or just starting out in the charity sector, this episode is packed with insights to help you navigate the ever-changing digital landscape.
Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. If you enjoy the show, follow and leave a five-star review to help more people discover The Charity Show.
Chapters
(00:09) Welcome to Episode 22
(09:41) Interview with Phil Aiston- Part 1
(35:15) Charity news
(41:43) Interview with Phil Aiston- Part 2
(1:01:06) Superstars
(1:05:45) Coming up
Useful links
Phil's company, Manifesto: wearemanifesto.com
Charity Digital: charitydigital.org.uk
NCVO Digital Resources: ncvo.org.uk
Fundraising AI Guidance: fundraisingregulator.org.uk
#CharityPodcast #DigitalMarketing #Fundraising #AI #Meta #TheCharityShow
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Full episode transcript:
Note from Tim and Piers
All views expressed in this podcast are entirely our own, as are the dodgy dad jokes!
