The Charity Show
Demystifying match funding - with Alex Day, MD of Big Give
Published: 11 May 2026 at 01:01 Europe/London
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Episode notes
You've heard of match funding. But do you really know how to make it work for your charity?
In this episode, we sit down with Alex Day, Managing Director of Big Give, the UK's largest digital match funding platform, to find out what separates the charities that smash their targets from those that don't, and why this tool is far more accessible than many smaller charities assume.
From the origins of Big Give to a bold goal of raising £1 billion by 2030, this is a conversation packed with practical insight for fundraisers of every size.
What you'll hear in this episode
- How match funding actually works and why it's simpler than you think
- What smaller charities need to have in place before applying to Big Give
- The most common mistake charities make with match funding campaigns
- What the charities that consistently smash their targets do differently
- How Big Give is evolving as the fundraising landscape shifts
Useful links
- Big Give: https://donate.biggive.org/
- Alex Day on LinkedIn: https://www.linkedin.com/in/alex-day-63b97b62/
- Big Give Christmas Challenge: https://biggive.org/blog/2026/02/09/reflecting-on-the-2025-christmas-challenge/
- Love Oliver: https://loveoliver.org.uk
- Hartcliffe City Farm: https://hartcliffecityfarm.org.uk
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- Listen to The Charity Show on Spotify, Apple Podcasts, or your favourite platform
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- Find every link you need: https://linktr.ee/thecharityshow
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This episode is produced by The Good Studio – Creating great content for good causes. From podcasts and campaigns to film and copywriting, The Good Studio helps charities tell powerful stories that make people care.👉 Find out more at www.thegoodstudio.co.uk
