The Charity Show

What does good strategic leadership involve? Vicki Beevers, The Sleep Charity

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Episode notes

Welcome to Episode 6 of The Charity Show! Hosts Tim Beynon and Piers Townley are back with another riveting episode filled with the latest news, inspiring stories, and insightful discussions from the charity sector.

This week, we're looking at strategy, what makes a good strategic leader and why a clear strategy is important for charities of all sizes.

Our special guest this week is Strategic Leader of The year, Vicki Beevers, Chief Executive of The Sleep Charity. Vicki talks about her surprise and honour at scooping the award, the challenges of leading a charity, and some of the dangers facing charities that don't have a clear strategy. She shares her journey from teaching to founding The Sleep Charity and offers invaluable advice for aspiring charity leaders. We also delve into the fascinating world of charity auctions with Piers sharing his experience at the Bank of England Charity auction, where new £20 notes featuring King Charles III raised substantial funds for 10 incredible charities.

As ever, we highlight some incredible fundraising efforts, including a firefighter taking on an ultra-marathon on a treadmill while watching Fireman Sam, and several brave individuals taking on skydives for charity.

Join us for these heartwarming stories and discover how you can get involved and make a difference in the charity sector.

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Chapters

(00:00) Hello and welcome

(01:36) Busy times and auction house shocker

(08:40) News headlines

(13:31) Introducing Vicki Beevers - The Sleep Charity

(14:51) Vicki's background

(16:28) Strategic leader of the year award

(21:04) Dangers of not having a clear strategy

(22:12) What is strategic drift?

(24:25) How do you get your staff and your teams to live by your strategy

(30:26) What qualities do you think are necessary to be a strategic leader in charity

(33:53) Strategy and change

(38:08) Inspiration

(39:16) Do you worry about whether you're doing a good job as charity leader?

(43:35) Superstars of the week

(47:49) Get involved in the show


Featured Charities:

- The Fire Fighters Charity: https://www.firefighterscharity.org.uk/

- The Brain Tumour Charity: https://www.thebraintumourcharity.org/

- The Sleep Charity: https://thesleepcharity.org.uk/

- The Charity Digital Skills Report: https://charitydigitalskills.co.uk/


Vicki Beevers, Chief Executive, The Sleep Charity

Linked In: https://www.linkedin.com/in/vicki-beevers-43094325/


Full episode transcript:

- Read here: https://thecharityshowtranscripts.blogspot.com/2024/07/episode-6-full-transcript.html

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