The Culture Coach

E005: Crew & Riot: Helping leaders build innovative, inclusive and creative brands and cultures

The Culture Coach

Published: 4 May 2023 at 12:25 Europe/London

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Episode notes

E005 - Crew & Riot: Helping leaders build innovative, inclusive and creative brands and cultures

Chin Ru is the founder of Crew & Riot, a consulting firm that specialises in helping organisations build inclusive cultures. Her work has been recognised by numerous organisations, and she is a sought-after speaker and thought leader on topics related to diversity, equity and inclusion. She is a seasoned marketing and innovation professional with over 25 years of experience working with large, well-established organisations across multiple geographies and companies. She is known for her expertise in building cultures that foster creativity and innovation, and for her unique perspective on what inclusion means in an end to end way.

Having worked with teams around the world, Chin Ru has gained a deep understanding of the challenges and opportunities that come with building diverse teams. She has spent a lot of time thinking about how to motivate people and create the right conditions for them to do their best work. Through her work, she has also gained a unique perspective on how to build inclusive cultures that allow all team members to thrive.

In this podcast she explains what inclusion actually means, and the importance of creating a culture of innovation and creativity, where the historically underrepresented or marginalised are always welcomed, represented and valued. She discusses the importance of identifying your blind spots and how using the BRIDGE analogy can help cultivate an inclusive mindset.

She unpacks the ripple effect of British Colonialism on both her life and the lens with which many of us view the world, and reveals how her multicultural upbringing has influenced her world view. She highlights the importance of defining and understanding your true values and staying true to them, even - and especially - when things get difficult.

She explains the importance of having empathy for different cultural backgrounds and values, and believes it is vital to create psychological safety, vulnerability and a shared sense of purpose for a good workplace culture.

TOPICS COVERED:

About Chin Ru and her background

Creating a culture of innovation and creativity

What inclusion means within a business context

The BRIDGE

Discovering what your values are and staying true to them

Creating psychological safety for people within the workplace

Policies over profit

The ripple effect of British Colonialism

50 shades of makeup

Recognising privilege in its many forms

Cultural Calculator: