The Game Changers

Danielle Selwood: Making films that change our world

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Episode notes

Our guest today is Danielle Sellwood, a former sportswear designer, trend forecaster and women’s sport publisher who now shares diverse stories of sport and adventure through powerful documentaries made by her company Find It Film.

In 2008 Danielle co-founded Sportsister, a trail-blazing sports website and magazine for women, and from 2012 she directed visual campaigns at Women's Sport Trust (WST) helping create lasting change in the representation of female athletes.

Danielle’s passion for filmmaking was born from frustration over the lack of diverse representation in sports and adventure films, so she picked up a camera and set to work to redress the balance. 

Alongside this work today, Danielle is an expert in making content and film accessible via open captions and audio description. 

Danielle is also a former GB canoeist who in recent years has turned her hand to triathlon, swimming, cycling and surfing.

Danielle shares background to the inception of Sports Sister with Louise Hudson back in what they thought was to be ‘The Golden Age’ for women’s sport, the evolution of women's sportswear and the ongoing challenges faced in promoting women's sport. 

It’s fascinating to hear of Danielle’s journey as a self-taught documentary maker to where she is today, creating powerful documentaries that highlight the underrepresented voices of women, the disabled community and older people.

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production