The Game Changers

Kelly Newton: Making products to keep women moving

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Episode notes

Kelly Newton is the founder of NIXI Body - absorbent & discreet underwear for periods and little bladder leaks. Nixi body has a focused mission – to keep women moving through menstruation, motherhood and menopause. 

Kelly is doing so much to open up the taboo conversation around female incontinence and is an expert on stress and urge incontinence in women – a topic which is incredibly relevant in sport.

A desire to stay active was the biggest driver for Kelly to design her first pair of leak-proof underwear back in 2019 as she knows the massive impact that exercise can have on mental and physical health.

It’s been a joy to watch the evolution of Kelly’s company with NIXI body products now sold in Boots, Superdrug, Decathlon & Mountain Warehouse, along with being on QVC and at Parkruns.

In this episode Kelly shares her journey in sports, the challenges women face with periods and incontinence and the importance of more open conversations about women's health. 

We explore Kelly’s motivation to create leak-proof underwear and the evolution of the business. Kelly also addresses the difficulties female entrepreneurs face in securing funding and highlights the collaborative spirit among women in the product space.

Sue and Kelly also celebrate the newfound confidence that comes with age.

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production