The High Ticket Evergreen Revolution® Private Podcast

005 - How to Articulate the Value of Your Group Coaching Program

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Episode notes

Today I'm sharing what I really think about the coaches who sell offers based on the “vibe” or the “energy” of the offer that one will experience with them, and how this is eroding trust in the online industry. So, for the clients to have their experiences aligned with the expectations from your offer, you’ll need to know how to articulate the value of your group coaching program so that it sells.

What You’ll Learn: 

- How to recognise a valuable offer vs spiritual entertainment

- You get paid for the value that you articulate, not the value that you deliver

- Where to start from with clearly articulating the value of your offer

- The two versions and examples of a program promise

- How to price your offer based on value and market positioning

- Should I start with low ticket offers rather than high ticket offers? 

Remember that your ability to sell your program depends on your ability to communicate the value of it. However, articulating that value can be tough, so working with an expert on this will save you from going around in circles for months and years. 

Resources: Make sales every week on evergreen > https://go.roseradford.com/stepup

Apply to join the Freedom Accelerator® > https://airtable.com/shrSIfnhk3i9OF89d Find me on Instagram > https://www.instagram.com/Iamroseradford