The Indian Music Charts Podcast

I have a viral hit. What next?

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Episode notes

With "Aasa Kooda" spending another week in the top three, Tamil pop singer Sai Abhyankar has done what few other acts have in the recent past: follow-up a viral smash with another bonafide hit. This week, we discuss what he did differently to achieve this, how virality doesn't always convert into chart placements, the mistakes artists often make when trying to replicate their previous success and what they should be doing instead. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on July 26, 2024.