The Indian Music Charts Podcast

Why are films' OTT releases helping their songs make the charts?

Listen on

Episode notes

Until recently, a film song would break through on the charts either ahead of or around its parent movie's release in cinemas. These days, like this week's chart topper, tracks are entering and reaching new peaks soon after the films premiere on video streaming services. In this episode, we discuss why this is happening, and whether it's something we're increasingly going to see in the future. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on May 31, 2024.