The Indian Music Charts Podcast

[Revisit] How are album marketing stratgies changing in the age of the single?

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Episode notes

Historically, the last few months of the year tend to see higher number of albums releasing. In some cases its because it the culmination of a year full of singles leading into an album, in some cases its just been a season of higher music releases going into the live season. With this in mind, we thought it would be a great time to revisit our episode on single vs. album marketing strategies. This episode was originally recorded in March 2024. Enjoy the revisit and we will be back with a new episode soon