The Indian Music Charts Podcast

How Did K-Pop Become India’s Fastest-Growing International Genre? Ft. Riddhi Chakraborty

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Episode notes

In any given week, hits by K-Pop acts are among the handful of international tracks on the chart. With “APT.” by Rosie and Bruno Mars rising to the top 20, and consequently becoming the highest-ranked non-Indian single on the survey so far this year, we got K-Pop journalist and founder of media agency Bridge Asia, Riddhi Chakraborty, to plot the rise of the genre in our country and discuss why chart rankings are so important to its artists’ fandoms. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on November 29, 2024.