The Interviews

Contemplating the connected car vs audio in the future - with Xperi: a Podcast Futures LIVE Discussion

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Episode notes

Xperi is building something fantastic for listening and engaging with content in the car, find out more here as Allen Schrott (Senior Director, Music Products) discusses further.

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Covered topics and discussion points:

• How the connected car will connect.
• What has motivated the approach to deal with podcasts in the connected car?
• Most people find their podcast by googling, which is something you can't do behind the wheel of a car. So what else instead?
• How do you find specific segments of a podcast?
• How would you categorise these ideas in the IAB taxonomy?
• The fundamental assumption behind this product.
• How to monetize podcasts in the car.

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