The kbbreview Podcast
How does your showroom smell?
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Episode notes
Welcome to The kbbreview Podcast, your host is Andy Davies, and this is Episode 5 of Season 11.
This is a great episdoe as we've got a topic today that will dazzle all your senses.
That's because it's all about, well, dazzling all the senses.
It's obvious that your showroom needs to look great, but do you ever think about how it smells, how it sounds or how it feels? Does your showroom engage all of your customer's senses?
There is a huge amount of psychological research confirming that appealing to all the senses can make customers more inclined to purchase in retail environments. Using scent, music, tactile displays and lighting can create a much more immersive and engaging experience.
We love all this kind of stuff so we're so pleased that our guest today is Charles Spence - he is a professor of experimental psychology at the Crossmodal Research Laboratory at Oxford University.
And if you find all this as intersting as we do, check out Charles' book Sensehacking: How to Use the Power of Your Senses for Happier, Healthier Living
This very special episode is brought to you with the support of our good friends at kbb Birmingham 2024, Europe's prime hub for the kitchen, bedroom, and bathroom industries.
The ultimate showcase of innovation is now only days away - it starts on Sunday, March the 3rd at the NEC Birmingham and runs to Wednesday the 6th
Meet key clients, engage with trendsetters, explore the newest launches and dive into live demonstrations - you'll gain valuable insights that'll drive your business forward at kbb Birmingham 2024.
You can register for your free visitor pass now at kbb.co.uk. See you there!
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