The Marketing Rules Podcast
Recruitment marketing versus employer branding with Sam Berthoud
Published: 8 January 2025 at 06:50 Europe/London
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Episode notes
For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices.
So which is more effective for talent attraction, recruitment marketing or employer branding?
Joining me this week is Sam Bertoud VP of Talent Solutions at hackajob.
Sam discusses the importance of recruitment marketing in modern-day talent acquisition, the influences of consumer marketing strategies and the need for recruiters to understand marketing better.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Sam:
https://www.linkedin.com/in/samberthoud/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
