The Media Mix

From CNN and the White House. Top media execs share what makes a great podcast and how to monetize it.

Listen on

Episode notes

We bring you inside The Podcast Show in London and a look at the podcast industry with Press Advance host Johanna Maska and former CNN anchor Carol Costello who won recognition from Apple with her podcast “Blind Rage.” They talk with Claire Atkinson about navigating the podcast industry, the future of the audio and how they produce their shows. Maska on the business of podcasting and the importance of leaning into niche audiences. Plus Carol Costello reflects on her time at CNN and provides a compelling description of the hard work required to produce a true crime podcast, plus why journalism students prefer to get their news from podcasts. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at [email protected] You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta

Learn more about your ad choices. Visit megaphone.fm/adchoices