The Media Mix

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Episode notes

Veteran journalist Claire Atkinson, is partnering with Situation Room Studios, the news podcast division of Global Situation Room (GSR), to create The Media Mix, a new podcast series that delivers exclusive insights into the fast-paced industries of news, tech and marketing. With Atkinson as its host, the new series will travel to internationally renowned conferences, festivals and forums around the globe to gain behind-the-scenes access to power players and executives influencing the evolving communications business.

Atkinson has nearly 30 years of experience in print and broadcast journalism. Most recently, Atkinson was Chief Media Correspondent at Insider, former Senior Editor Media at NBC News, and reporter on the business desk of the New York Post. Atkinson is also a regular guest on CNBC and BBC News.

Continuing to tell the stories that matter most, Atkinson will dive deep into topics, such as Apple’s efforts in global streaming, the impact of Twitter’s new CEO, the ongoing remake of CNN and identify where marketing money is flowing – from women’s sports to TikTok, and of course, the AI revolution remaking media and marketing.

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The Media Mix was co-created by Claire Atkinson and Jamie Maglietta. Hosted by Claire Atkinson. Executive Producers are Claire Atkinson, Jamie Maglietta, and Situation Room Studios. Edited and Produced by Situation Room Studios.