The Outdoor Biz Podcast
The Future of the Outdoor Biz: Barry McGeough on Growth, Sustainability, and Circular Innovation [EP 435]
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Episode notes
Today I'm talking with Barry McGeough. Barry is an applied innovation Fortune 500 leader, delivering high-impact solutions to global multi-brand verticals that drive exponential growth to some of the world's most iconic brands.
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Show Notes00:00 Friend's 60th birthday boat trip to Channel Islands, cooking as camp cook after returning from China.
06:31 Discusses innovating for brands through athlete-driven ideas.
11:32 AI relies on large language models to learn and improve, needing constant updates and access to vast amounts of data.
20:58 Proposing garment recycling for polyester energy.
23:07 Companies face sustainability legislation and extended producer responsibility acts globally e.g. EU, New York, California, and France.
29:37 Used shoe recycling process lowers costs, reduces landfill waste.
36:25 Volunteered for education-focused NGO in Vietnam, aiming to uplift rural children through STEM education to attend university.
38:02 Organization supports Vietnamese education and leadership in Vietnam and the US.
46:05 Emphasis on applied innovation, connection to core business, and leveraging influence without P&L ownership.
52:16 Collaborating to ensure footwear quality and suitability for purpose during commercialization.
53:42 Barry supports startups and advises them to be honest and straightforward.
58:28 Data is collected from ambient sources, like location and environment, and used to create a detailed picture of activities and trends.
01:06:55 Recommend resources: a16z newsletter, TLDR Newsletter, MIT Technology Review, Harvard Business Review, McKinsey for trend insights.
01:11:38 Society has godlike capabilities but cavemanlike instincts, leading to the question of the human vs. the machine. The focus is on mental health and technology's impact on isolation.
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To learn more about Barry, you can find him on Linkedin
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Keywords#GDPR, #compliance, #circularity, #sustainability, #peer-to-peer resale, #innovation, #tech trends, #AI, #coding, #technology impact, #nature deficit disorder, #South by Southwest, #product development, #digital innovation, #machine learning, #adjacent industries, #sustainable growth, #apparel industry, #market dynamics, #outdoor industry, #innovation culture, #conservation, #sustainability efforts, #digital innovation, #brand growth
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