The Shift (on life after 40) with Sam Baker

Bella Freud: "I've definitely got more daring with age"

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Episode notes

My guest today is the fashion designer Bella Freud. Bella launched her eponymous label in 1990. Over thirty years later it remains resolutely independent, one of the very few that hasn’t been subsumed by a fashion conglomerate. 

Bella’s clothes are for wearing and have become a byword for women who want to be glamorous but not girly with a bit of added wit. Her iconic word jumpers are one of the most covetable individual fashion items bar none. (As her instant-sell out collaboration with M&S proved.)

Bella has always played with her heritage (her father, the artist Lucian Freud designed her famous dog logo and great-grandfather was Sigmund Freud, widely credited as the inventor of psycho analysis) and now she’s launched a podcast - Fashion Neurosis with Bella Freud - where she literally puts celebrities on the couch to analyse their relationship with style. Eric Cantona, Zadie Smith and even Kate Moss have succumbed and, I have to say, it’s an eye-opener.

I met Bella at home in North West London to talk about growing up outside convention and how she finally shook off her childhood coping mechanisms. We discussed the “wonderful feeling of progress” that’s come with ageing, what we can gain from unravelling life’s knots and the impact of losing both of her parents in one week. Bella also told me how her body image shaped her designs and how she’s learnt to appreciate her body as she’s aged. Fashion is a magic carpet, she says, and she’s the living proof.

* You can buy all the books mentioned in this podcast at The Shift bookshop on Bookshop.org, including the book that inspired this podcast, The Shift: how I lost and found myself after 40 - and you can too, by me.

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