The Sniff Perfume Podcast

S2 E21 Commodity Fragrances: Refounding a brand

Vicken Arslanian didn't found Commodity Fragrances, but he did RE-found it following the brand's demise. We talk to him about what it takes to bring a brand back, what the challenges are, and how doing so has changed his outlook. Vicken teases us wit…

S2 E20 - Oud perfumes with Strangelove

Strangelove make fragrances centred on oud. We discuss how a career in sustainable farming got founder, Elizabeth Gaynes, hooked on the scent and thinking about her own brand; how supermodel Helena Christensen got involved; and how perfumer Christoph…

S2 E19 Perfume punk: Freddie Albrighton

Freddie Albrighton is embracing a punk aesthetic with perfumery. This tattooist turned perfumer launched a brand at the height of the pandemic to community acclaim. We discuss how he turns the smell of beef broth into custard, and how he is intrigued…

S2 E18 Luxury fragrance brand Electimuss

We talk to Claire Sokell Thompson from luxury fragrance brand Electimuss to discover what it takes to build a high class, high price brand from the ground up. What do your customers want when they are paying a high price for the scent? And how do you…

S2 E17 Fragrance and Art with Sarah Baker

We speak to multimedia artist, perfumer and brand owner Sarah Baker about her extraordinary life. She's worked with Jackie Collins and recently collaborated with Donatella Versace and Helena Christensen. We discuss what her art is, how she creates, a…

S2 E16 - The Scent of Space with Marina Barcenilla

We talk to Marina Barcenilla, a renowned indie perfumer and space scientist. We discover what space smells like and discuss her two lines, Marina Barcenilla Perfumes and AromAtom which is all about the scents of space. So, if you have ever found your…

S2 E15 Hidden fragrance careers: Brand Manager

There are many careers within the fragrance industry that most people won't have ever even heard of. In today's episode we are joined by Laetitia Sida, a brand manager with Per Scent. We discuss what her work entails, how she takes brands from concep…

S2 E14 Fragrant travel with Nick from Gallivant

Gallivant make perfumes inspired by charismatic cities from around the world. We meet with founder, Nick Steward, to find out which cities have had the biggest impact on him, why he chooses the cities he does for his line, and what might come next fo…

S2 E13 Layering fragrance with Ilk

Layering: is it just marketing or can it be a genuine way of personalising your scent? We speak to Bella from Contradictions in Ilk about what it was like launching a brand in the middle of Brexit and a pandemic, what Cassanova's pants smelled like, …

S2 E12 Superstar perfumer Aurelien Guichard

Aurelien Guichard is one of France's top-flight perfumers. He has worked for brands like Nina Ricci, Guerlain, Gucci, Issey Miyaki and many more. Coming from a family who have been in and around the perfume industry for several generations, Aurelien …