The Soul Urge Podcast

Ep 37 | The Fundamentals of Branding, featuring Mallika Malhotra

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Episode notes

In this interview, I sit down with branding expert Mallika Malhotra to discuss the ins and outs of creating a successful brand. Mallika shares her insights on what it takes to stand out in today's crowded marketplace, and how to create a brand that resonates with your target audience. We delve into the key elements of a strong brand, including the importance of a clear brand identity and consistent messaging. Mallika shares her top tips for developing a brand that tells a compelling story and sets your business apart from the competition. Whether you're just starting out in business or want to take your brand to the next level, this episode is a must-listen.


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Mallika Malhotra, The Brand CEO, is an award-winning brand strategist, confidence-stirring mentor, and dynamic speaker. After years of working in corporate advertising on brands like L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, find their power niche and build their business empire. Her clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action and implementing ideas.

When she's not building brands, Mallika is drinking coffee or red wine, reading a stack of books and dreaming about her next global adventure. She lives in beautiful Maine with her husband, 3 sons, and mini Bernedoodle, Jax.

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